Alumna Laura Reese (ABJ '90) was promoted at Church’s Chicken to the newly created position of
Director, Digital and Media. Laura joined Church’s in May 2013 as Sr. Manager,
Media Services. In her expanded role, she oversees
the planning, buying and stewardship of all U.S. media buying and social
media efforts.
“Laura has demonstrated
her financial acumen and technical skills day in and day out, working closely
with our field marketing team and our agencies to ensure Church’s is featured
on the right programming for our guests and supporting relevant promotional
opportunities,” said Adam Tabachnikoff, Vice President of Marketing. He noted
that in 2014, Reese was a key player in establishing the brand’s new social
media strategy, helping with the rollout of the mobile app launch, the new web
design and was instrumental in constructing the new digital ecosystem.
Founded in San Antonio, TX in 1952 by
George W. Church, Church’s Chicken is one of the largest quick service
restaurant chicken chains in the world. Church’s specializes in Original and
Spicy Chicken freshly prepared throughout the day in small batches that are
hand-battered and double-breaded, Tender Strips, sandwiches, honey-butter
biscuits made from scratch and freshly baked, and classic, home-style sides all
for a great value. Church’s® (along with its sister brand Texas Chicken outside
the Americas) has more than 1,650 locations in 23 countries and international
territories and system-wide sales of more than $1 billion.
