AdPR 5990 Offers Integrated Marketing, Strategic Planning

Mark McMullen

ADPR is excited to offer a timely special topics course this spring: ADPR 5990 Integrated Marketing in a Virtual Marketplace (call number 61-238). The course explores the development of integrated marketing in online marketplaces. The class will be taught by Carmical instructor Mark McMullen, Executive Vice President of Ansira, an engagement marketing agency that specializes in target market segmentation, digital and offline strategies, and CRM. The class is open on OASIS to Ad and PR students on a first come, first served basis.

In addition to focusing on domestic and foreign market assessments, strategic planning, and the importance of developing an effective online and offline marketing mix, the class will also assess  key marketing concepts, such as consumer/business buying behavior, target market segmentation strategies, market research and other concepts. In addition, the class will also focus on the integration of marketing with other functions in a business organization, using case histories and current companies that implement integrated marketing programs in virtual marketplaces.

"We are excited to have Mark McMullen teach our students," said Tom Reichert, ADPR Department Head. "Students will benefit from his high-level experience and expertise in the marketing and digital space." As a side note, his daughter, Meghan Ann McMullen is a recent UGA Ad alum.

AdPR Young Alumni Spotlight: Meghan Ann McMullen

Meghan Ann McMullen graduated from UGA in 2010 with a degree in Advertising and is currently living in Atlanta.

What are you doing now and how did you get there?

I am working at Group M Motion in Atlanta- I am an assistant media buyer/junior buyer. During my senior year, I participated in an internship in Atlanta. I was going to school full time and working part time in Atlanta- commuting back and forth. This internship, compiled with my prior experience, served to open up several doors for me when graduation rolled around. I was able to network while still finishing my senior year. The connections that I made my last year at UGA were the ones that led me to my job at GroupM Motion.

What is your favorite Grady memory?

My favorite Grady memory would have to be my senior year campaign's class. Our final pitch for Bed Bath and Beyond will forever be embedded in my memory. I remember stressing so much over our final presentation and working long hours attempting to perfect our strategy. Half of our team had to miss out on Easter with our families because we had to scrap our whole creative idea and start from scratch. We ended up winning the pitch, however, I am more proud of all of the hard work that my team displayed all semester long!

What advice do you have for current AdPR students?

Work hard. Do not be discouraged in the job hunt- I interviewed at 8 different places before I found the right fit. Never underestimate the power of networking- you never know where it may lead!