Moxie leads Fall content strategy workshop for AdPR students

The winning team of AdPR students with Moxie representatives. 

On Sept. 30, 2016, Grady College's Department of Advertising and Public Relations hosted Moxie, a digital marketing agency, for an N>GEN content strategy workshop.

AdPR seniors were selected to participate in the workshop that is held once a semester. The seniors broke out in instructional sessions and then worked in groups to present campaigns to the Moxie representatives.

Through this program, students are able to expand their creative interests and digital knowledge.

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Written by Stephanie Moreno

Students receive scholarships for participation in Moxie-Zenith / UGA Partnership Program

Sierra Romeo, Srishti Mishra, Hawk Young and Daniella Grinzaid worked together on the Moxie-Zenith / UGA Partnership Program

The University of Georgia Grady College of Journalism and Mass Communication AdPR department awarded scholarships to four students for participating in the Moxie-Zenith / UGA Partnership Program.

The awarded students, Danielle Grinzaid, Srishti Mishra, Sierra Romeo and Hawk Young, applied and were carefully selected to participate in the UGA program for Publicis Media Groupe, a group of agencies dedicated to being leaders in global marketing, communication and business transformation.

After the selection process, the four chosen students prepared a presentation about the major impacts or themes they noticed throughout the program. Guy Abrahams, global strategic planning director at Zenith, and Claudine Cheever, executive vice president and head of strategy at Mediavest/Spark, provided input about themes during the student presentations.

The students continued the program by presenting their observations at Moxie in Atlanta. Based on the program feedback, the students’ performance impressed the Atlanta agencies. As a result, the students received a scholarship for their participation.

“I am very grateful to be one of the very few selected by Dr. Reichert and Dr. King for this opportunity. The people over at Moxie were more than welcoming and I thought it was really cool that we got a glimpse into their professional environment because it gave me a good sense of what it is like to work for a marketing agency in Atlanta” said Srishti Mishra, UGA student.

The program proved to be very effective, and Grady College looks forward to continued success in the future. For more information about student scholarship programs, visit the Grady College website. 

AdPR Connection Event "Becoming A VIP" Is A Success

Students learned what it means to become a V.I.P. at this year’s fifth annual ADPR Connection on Tuesday, Oct. 20 which was held in the University of Georgia’s Tate Grand Hall. This years event highlighted the importance of being versatile, inspired and prepared in today’s professional world. The event included six VIP inspired workshops, a coffee hour, senior luncheon and a career fair. 

Sponsors for this event include Nebo at the platinum level; BBDO, Coca Cola, Cookerly Public Relations, The Creative Circus, Dodge Communications, Moxie, MSL Group and Porter Novelli at the gold level; and Erwin Penland and Jackson Electric Membership Corporation at the silver level.  Additional photos for this event can be found here.

*The event was sponsored by UGA PRSSA and Ad Club. It is co-directed by Erin Geoffroy and Diana Soloaga.

AdPR Week: Schedule of Events

AdPR is proud to present the following line-up of speakers and events, in celebration of National Advertising and Public Relations Week.  All members of the Grady community are welcome. 

September 28^th – October 2^nd 2015

Monday, September 28th

Speaker:  Joseph Olewitz – 22^nd Story Strategies

Brought to you by AdPR at UGA

Discussion: Entrepreneurship - How to prepare for the new world in Advertising and PR

Location: Peyton Anderson Forum - Grady College

Time: 2:30 – 3:30 pm

Tuesday, Sept. 29th

Speaker: Chandler Rumsey - Account Management at JWT Atlanta

Brought to you by UGA AdClub  

Discussion: The transition of the industry to the new media age, and the strategies that JWT uses with its clients to keep up with the changing trends.

Location:  Peyton Anderson Forum – Grady College

Time: 7:30 - 8:30 pm

Wednesday, Sept 30^th

Event: Dogs with the Dean

Brought to you by AdPR at UGA

All Grady students, faculty and staff are invited to join Dean Charles Davis and the Grady Ambassadors for a free hot dog lunch. 

Location: Grady Lawn

Time: 11:00 – 1:00 pm

Event: Lunch and Learn re: Multi Device Media Consumption

Brought to you by the Atlanta Broadcasting Advertising Club and Grady College

Discussion: “The Media Mosaic: The Fragmentation of the Advertising Eco-System", Moderated by Karen King, professor of advertising and Jim Kennedy, New Media professor.

Location: Maggiano’s Buckhead

Time: 12:00 – 1:30 pm

Event: Analytics workshop presented by Shawn McGahee, Director of Analytics at Moxie

Brought to you by UGA PRSSA and Moxie

Discussion: Using Analytics to Create Effective Messaging

Location: Peyton Anderson Forum - Grady College

Time: 6:30-7:30 pm

Thursday, Oct. 1st

Event: “Life between the Hedges” workshop featuring Earl Borron

Brought to you by the International Association of Business Communications (IABC)

Discussion: How to create and promote your own personal brand while experiencing “Life between the hedges”.

Location: Peyton Anderson Forum

Time: 6:00 pm

Friday, Oct. 2nd

Event: Breakfast Roundtable: "Promoting and Covering the South's Most Popular Sport" 
Bryan Harris (MA '03) will serve as the moderator

Panelists include: 

Pat Forde, Yahoo! Sports, senior college football writer 
Keri Potts, ESPN, senior director of PR for college sports
Mark Schlabach, ESPN.com, senior college football writer

Chick-fil-A breakfast will be available while supplies last.

Brought to you by AdPR and Grady Sports Media Certificate Program at UGA

Discussion: A conversation between sports PR professionals and national college football journalists.

Location: Peyton Anderson Forum - Grady College

Time:  8:30 to 9:00 a.m. Gathering and Breakfast

9:00-10:00 a.m. Roundtable

Four AdPR students intern at Moxie as part of new learning alliance

Four AdPR students interned at Moxie during summer 2014 as part of a new learning alliance with UGA's Department of Advertising and Public Relations. Two internships are guaranteed for AdPR students but four were selected for this very competitive opportunity.

The students included: (pictured left to right: Nikita Desai (not pictured), Jamie Herndon, Ellie Reed and Rachel Smudde. All students were graduating seniors except Smudde -- she is a second-year MA student. The students interned in different departments. Smudde interned with the analytics group.

The internships began in May and ended in August. The paid internships gave students real-world experience at one of the leading agencies in the southeast. The department is very pleased to partner with Moxie to graduate tomorrow's digital leaders.

Over 40 students attend Cannes Lions through UGA study abroad

Students with Conan O'Brien

June 2013 marks the fourth consecutive year of the University of Georgia Cannes Lions study abroad program. This year 41 students mixed with over 12,000 delegates from over 92 countries.

This was a special year with the festival celebrating its 60th anniversary. Major themes of the festival included storytelling, mobile and social media, authenticity and transparency. Students attended sessions during the seven-day festival that included over 60 seminars, and a range of master classes, forums, and tech talks.

Exclusive Guest Speakers
This year’s special guests included a star-studded set of exclusive speakers who shared their insights with the students. They included:

• Conan O’Brien, TBS talk show host
• Ellen Mardiks, Golin Harris
• Suzy Deering, Moxie Interactive
• Jack Klues, Vivaki
• David Gallagher, Ketchum Europe
• Kerry Gaffney, MOFILM
• Katherine Ryan, Canadian comedienne/actor

For the fourth year students attended a VIP tour of Microsoft Advertising’s Experience Center, a showcase of the company’s latest consumer technology.

Students talk with Ellen Mardiks

Students in the program mixed and mingled with some of the leaders in the brand, media and agency business. At least four students were offered internships or positions while attending the festival.

Highlights
Other highlights included yacht parties, an event with P. Diddy, scuba excursions, and day trips to Nice, Antibes, Eze and Monaco. Two student groups won "Canned" lions for their campaigns developed during the program.

Professors Karen King and Bryan Reber also participated in this year’s program. They taught sessions about the advertising and public relations professions, and helped preview the festival for students. UGA Associate Dean for Research and Graduate Studies Dr. Jeff Springston also was on hand for a guest lecture.

Cannes Lions Study Abroad Program
Although most of the students enrolled in the program were from UGA, this year students from University of Arkansas, Colgate and American University also were enrolled. Students earn six hours of academic credit during the three-week program.

On the infamous red carpet at Cannes

The program is co-directed by Drs. Tom Reichert and Nate Kohn, professors in UGA’s Grady College of Journalism and Mass Communication. Students interested in next year’s program are encouraged to visit the website for more information about the application process.

Moxie President Suzy Deering to speak at Ad Lecture Series

Suzy Deering

Suzy Deering, president of interactive communications agency Moxie, will kickoff this semester’s Ad Lecture Series as its first speaker in a presentation titled “The State of Digital.” Her talk will be held this Thursday, August 23, at 5:55 pm in room 148 of the Miller Learning Center.

Deering was tapped in 2012, to be president of Moxie--a full-service digital interactive marketing agency headquartered in Atlanta. Prior to that, she was the vice president of integrated media at The Home Depot; and has held leadership positions in media, engagement, brands and marketing at Verizon Wireless, Verizon Communications Incorporated and Fitzgerald+. Deering was chosen as a “40 under 40” industry leader by AdvertisingAge.

The Ad Lecture Series will be held Thursday evenings this fall, and presentations will include advertising and public relations professionals and researchers.