UGA advertising students win 2011 Collegiate Effie

A big congratulations to a team of Grady advertising students who won a top national student competition. Thom Pulliam, Melissa King, and Trent Lyle won the Collegiate Effie Brand Competition, an award synonymous with creatively effective advertising.

The team was challenged to create an integrated multi-channel campaign to drive awareness and consideration of MINI's new Countryman among 20-30 year olds. On May 18th, they presented their campaign to a team from MINI USA and won! Congrats again on this outstanding accomplishment.

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