PHD Worldwide, a global media and communications agency, is renewing its PHD Media-Grady program for a second year. PHD plans to select five Grady ADPR students to work on a six-month consumer insights project, and graduating seniors are encouraged to apply. Dr. Karen King, Jim Kennedy Professor of New Media in the Department of Advertising and Public Relations, made the announcement about the application process during Thursday's AdPR Lecture Series, which featured Sal Candela, PHD Worldwide's mobile media manager.
If selected, students will work together on a six-month media project for PHD exploring consumer insights with Dr. King as the Grady supervisor. Participants will be flown to New York City to share their findings with PHD and some of its clients.
Last year's participants explored Millennial consumer behavior and reported their findings to PHD in May 2012. These students have all started their careers in media at places such as Media Storm, Yelp, Turner, ID Media and PHD at offices in Chicago, New York and Arizona and Atlanta.
Grady AdPR graduating seniors interested in media are encouraged to apply by turning in a resume and answers to the following questions to Sophie Barnes in Journalism room 233 by Wednesday, September 12 at 4:00pm.
1. What aspect of media and reaching consumers interests you the most?
2. What NMI classes have you taken?
3. What internships and related experience do you have?
4. How open to working in NYC or Chicago are you after graduation?
Any questions about the application process or the program should be directed to Dr. Karen King.
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