PHD Grady Creative Collective researches millennials’ travel habits

the PHD Grady Creative Collective members presented to
PHD Worldwide in New York last week

Six senior advertising students spent five months as members of the PHD Grady Creative Collective studying how millennials think about travel and make travel decisions.

Sarah Dossani, Suzanna Hodges, Tiffany Jaquins, Kim Nguyen, Josh Schultz and Diana Soloaga were selected through a competitive process to work on the project and to ultimately present in New York City to global media and communications agency PHD Worldwide.  The learning partnership is in its fifth year.

“It gives our students an opportunity to look for brand insights and media contact points in a way that they don’t really get to (in the classroom),” said Karen King, Jim Kennedy Professor of New Media and advertising, who advises the students. “It allows them to work with and present to a national ad agency in New York, and for them to see how their ideas are really important.”

Through a process focused on qualitative research, team members conducted more than 100 in-depth interviews and observations of four segments of millennials whom they identified as “meaningful”: college travelers, young families, entry-level professionals and established professionals. Using insights from the research, the team developed “travel journeys” for each segment that explored the ways in which the groups are receptive to different forms of media.

“Apart from the tedious research and the long hours spent late-night in Grady, the hardest part was finding those key insights from all of our research and creating a book and presentation that presented them in a clear and fun way,” explained Diana Soloaga of Atlanta. “Each of us conducted over 20 interviews (of millennials) ages 18-34, so it was a lot to take in and pick apart the commonalities between every one.”

As the day of the presentation approached—April 1—the students spent countless hours rehearsing.

“The most challenging aspect of working on the project was the moments when it was crunch time and we were exhausted from continually rehearsing,” said Sarah Dossani of Lawrenceville, Ga. “But I knew that going over our presentation would ensure that it was fluid.”

Members of the Creative Collective
prepare for their presentation

Josh Schultz of Roswell, Ga., described the process as a bonding experience.

“I really enjoyed getting to work with such a tight-knit group,” Schultz said. “We are all very driven, active students who are passionate about the ad industry, so our group definitely had its own culture. Nothing compares to the bonds teams build when they're working towards a common cause.”

The team members all agreed that the New York City trip and presentation exceeded their expectations.

“My favorite part was presenting at the PHD office and seeing people in the audience start taking notes the moment we began the slideshow,” said Kim Nguyen of Gainesville, Ga.  “Everyone in the office clearly valued what we had to say, and some even started to ask questions mid-presentation, which none of us expected to happen.”   

Watching the students present with confidence is always the highlight of the program for King.

“The most rewarding thing for me is when they’re all done and they see what an amazing job they did,” King said. “And then to see how well received the presentation is and how excited the folks at PHD are each year—it’s just a fantastic experience.”

Tiffany Jaquins of Canton, Ga., believes the knowledge she gained will help her to reach her goal of becoming a media strategist in New York City.

“Being a member of the PHD Creative Collective gave me the opportunity to research consumer insights and analyze millennial media behavior at the very beginning of my career,” Jaquins said. “It's made me very excited about understanding what drives consumers to make certain purchase decisions and how to reach them with media they're receptive to.”

Nguyen offered some advice to fellow advertising majors: “To all the advertising students out there: apply for this program. It’s an amazing opportunity, and Dr. King is a wonderful advisor throughout the entire process with her endless guidance and York Peppermint Patties.”

Author: Stephanie Moreno, s.moreno@uga.edu

Contact: Karen King, kwking@uga.edu

AdPR majors announced for this year's PHD-Grady Creative Collection exclusive program

Congratulations to the five students who were selected to be part of the Grady/PHD Worldwide team for 2013-2014.

The Creative Collective with adviser Dr. Karen King

The competitive program, known as  “PHD Grady Creative Collective,” is exclusive to UGA and allows Grady students an opportunity to research consumer insight with PHD, a global media and communications agency.

This year, the team consists of Brandon Murphy, an advertising major from Sylvania, Ga.; Yates Webb, an advertising major from Atlanta, Ga.; Channing Jones, a marketing and advertising dual major from Atlanta, Ga.; Abigail Jensen, a public relations major from Roswell, Ga; and Victoria Skinner, an advertising major from Lawrenceville, Ga. They will be under the supervision of Dr. Karen King, Jim Kennedy Professor of New Media, in the Department of Advertising and Public Relations.

The seven-month initiative project allows students to research a new set of questions focused on media behavior related to young adults and their usage of various media. In addition to being flown to New York to present their findings to PHD, each student will participate in online panel discussions with PHD professionals, have an opportunity to interview with executives and attend the interactive portion of SXSW in Austin in March 2014.

The program has helped PHD gain access to great insights about Millennials.

"How we reach consumers today will always be different from how we reach consumers tomorrow because of the impatience and desire to be a part of ‘the next best thing’ that comes with the Millennial generation and the digital world,” Skinner says. “ Discovering the catalysts of these worlds and their effects on our generation is going to be fascinating."

Public relations major Abby Jensen looks forward to a good challenge.

"As the only public relations major selected for the Creative Collective this year, I am excited to get to explore a new area of media and communications. This program offers me so many new and challenging experiences that I could not find anywhere else, and with the team selected, I know we will create a great final product."

The collaboration between PHD Worldwide and Grady has been a beneficial partnership for both parties.  Participating students have the opportunity to stretch their strategic thinking skills and the experience of presenting their findings to agency professionals and clients in New York, while PHD gains access to important information about Millennials uncovered by the team.

PHD Worldwide and their partner media agency, Omnicom Media Group, have hired six of the students who participated in the program over the past two years. Three of these former students are in Chicago and three are in New York.

"I'm so grateful to have the opportunity to participate in this amazing program and am excited to start uncovering meaningful insights about the Millennial generation," Jones says.

AdPR Alumni Spotlight: Rebecca Hoerner

Rebecca Hoerner

Rebecca Hoerner, an advertising major and participant in the New Media certificate, is from Newnan. She graduated in Spring 2013.

What encouraged you to apply to Grady College?  

I toured UGA as a junior in high school and fell in love with the campus; I saw myself doing well at UGA. I was pretty set on getting into the Advertising program because Grady is one of the top Communications colleges in the country. I knew a degree from Grady would offer me a diverse range of opportunities.  

What activities are you involved in at Grady/UGA/Athens?

I am currently the VP of Educational Programming for AdClub, the Webmaster for University Union Student Programming Board, and Account Executive of the Olivia Anne Hellwig Foundation through Talking Dog. I just finished up an exclusive project with six of my lovely Grady peers for PHD NY on Millennial insights and media habits. In Athens, I volunteer with the Athens Area Humane Society and HandsOn Northeast Georgia.

What kinds of internships have you been involved in, and what were your responsibilities?

Last summer I interned at Amsterdam Worldwide in The Netherlands as an Account Management Intern. I assisted in the launch of the social music application, NightTag, for Istanbul, Turkey. I conducted competitive research for current clients and new business pitches and assisted with organizing presentations for client meetings and internal projects such as Scalpel (Pernod Ricard). I was also responsible for gathering media/PR clippings to show campaign progress to clients

What were the best parts of your internship experiences?

Amsterdam Worldwide is in Amsterdam-Centrum, so I had an amazing time exploring every day after work. The agency is international, so I was surrounded by so many amazing people from different countries and definitely learned a lot about different cultures and languages. I was a part of so much interesting work and I got to learn a lot about the clients and specific markets and aid anyone in the agency with insights and research. The agency also had a garden out back, so we would have drinks in the garden (on a pretty regular basis) to celebrate new client pitches and just as a break from working so hard.

What part of your Grady experience (classes, professors, etc.) will you always remember?

I love AdClub and will always remember it as a weekly gathering of my favorite ad nerds. I think the PHD project will stick with me forever because it was a 6-month project and I was able to work closely with Dr. King and 6 brilliant Grady students. I will always remember Dr. Reichert because he fostered the relationship with Amsterdam Worldwide, accompanied our PHD group to New York, and encouraged me in a lot of my Grady endeavors.  

What advice would you give to someone who is considering pursuing an Ad/PR program?

I would say go for it because I think the AdPR department has the most encouraging and intelligent faculty and offers an incredible range of opportunities for its students. Grady AdPR definitely takes care of students who are willing to work hard. I personally think Grady AdPR is the best program at UGA, especially for someone who wants a challenge and is willing to seize opportunities.  

What are your career goals and interests?

I am very interested in Strategy (digital and traditional), Account Planning and Account Management positions and I am looking at New York City as well as internationally for job opportunities.  In my career, my goal is to work in international markets and I am excited to see where life takes me.

AdPR students research Millennial media behavior for PHD Worldwide

The PHD team, from l. to r., top row: Christabel Belonwu, Stephanie Wright, Rebecca Hoerner, Asia Martin-Ingram. Bottom row: Chelsea Franklin, JoAnn Anderson, Lucas Holt. 

Seven graduating Grady students participated in a six-month research initiative to study Millennial consumer behavior for PHD Worldwide, a global media and communications agency. They presented their findings to PHD and some of their clients in New York this March. The program, now in its second year, allows advertising students to get experience in consumer research and have a chance to present their work to a leading global agency.

This year’s “PHD Worldwide – Grady College Creative Collective” consists of: JoAnn Anderson, a second-year master’s student from Lawrenceville with a concentration in advertising; Christabel Belonwu, a senior advertising major from Loganville; Chelsea Franklin, a senior advertising major and Spanish minor from Charlotte, N.C.; Rebecca Hoerner, a senior from Newnan majoring in advertising with a New Media certificate; Lucas Holt, a senior advertising major from Blythe; Asia Martin-Ingram, a senior from Atlanta and Rochester, N.Y., majoring in advertising and psychology; and Stephanie Wright, a senior advertising major from Marietta.

Through focus groups, interviews and surveys, the Creative Collective spoke to Millennials in school and in their careers, and researched hot technologies, information context, digital advertising, television, Facebook and brand storytelling. In addition, they surveyed senior advertising students about their knowledge of different kinds of advertising agencies. Based on the students’ findings, they created a report and delivered a one-hour multimedia presentation and fielded questions about Millennial behavior in a Q&A.

"This project challenged the selected students to move beyond just collecting and analyzing research data to employing critical thinking skills and stretching their thinking to provide real insights for advertisers,” said Dr. Karen King, Jim Kennedy Professor of New Media in the Department of Advertising and Public Relations, and advisor to the Creative Collective. “Being able to execute and deliver a professional research-based presentation to 30-40 advertising agency executives and their clients in New York is a unique opportunity for our students to showcase their talents. The end product was impressive."

The PHD-Grady team, along with Drs. Tom Reichert, Karen King,
and 2012 PHD-Grady alumna Lexia Farris.

PHD executives enjoyed the research findings, and have plans to expand the program in coming years. “The students really over-delivered and blew away the audience,” said Craig Atkinson, president and chief digital officer at PHD.

“We shared the book with the group account leads and they absolutely loved it. Truly very impressive,” said Tara Nolan, associate director of marketing and communications at PHD.

The students learned from their own research about Millennials. "The research made me more aware of the things going on around me," said Chelsea Franklin, who researched and presented hot technologies and student perceptions of agency work. "I paid closer attention to the conversations my friends had, and really noticed any and every advertising technique."

“I was really surprised about Millennial use of cable television,” said JoAnn Anderson, who researched television and multi-video content. “I expected a lot more cordcutting, but there was a difference in cable subscriber levels between older and younger Millennials based on age, as well as lifestyle and economic factors.  It was interesting to find deeper, complex insights in my own generation’s technology use.”

I learned more from this project than I could have ever predicted and it definitely got me excited about the work we'll all soon be doing on a daily basis. - Lucas Holt

“The PHD Worldwide/Grady program challenged me to conduct primary and secondary research among my age group and pull out significant insights for what is so natural to me--Millennial media consumption habits,” said Rebecca Hoerner. “I was given the privilege to work closely with Dr. King and six stellar Grady peers.  It was a challenging experience, but I will treasure it forever and it has definitely made me a stronger researcher and advertising student. "

The day of the presentation was a great experience for the student team as well. “When we walked into PHD Worldwide to present our project, I felt as if I was stepping onto a movie set,” said Stephanie Wright, who researched and presented hot technologies. “Everything we said was being filmed and recorded so that they could review our insights. It was at that moment that I realized how big of a deal the Grady program was.”

"Walking into the agency was a bit intimidating, to say the least," said Franklin.  “But it was so rewarding, and everyone was completely attentive and awesome."

The opportunity for students to work with PHD Worldwide will be “an experience I will always remember,” said Wright. “Not only did I get exposure to what it's like to work in strategy and insights but I was also able to meet incredible advertising professionals while we were in New York City.” 

“Working with PHD on this project was such a great experience from beginning to end,” said Lucas Holt, who researched and presented on digital advertising. “It challenged us with the rare opportunity to explore consumer insights very early in our careers. I learned more from this project than I could have ever predicted and it definitely got me excited about the work we'll all soon be doing on a daily basis.”

PHD Worldwide is part of the Omnicom Group, a global leader in marketing and communications.

AdPR Student Spotlight: Stephanie Wright

Stephanie Wright

Stephanie Wright, a senior majoring in advertising, is originally from Aurora, Ontario in Canada and grew up in Marietta, Ga.

What encouraged you to apply to Grady College? I actually transferred from the University of Alabama to the University of Georgia after I heard about the reputation of the Journalism program and all of the different programs that they offered. I knew that if I wanted to make an impression in the industry, I needed to get my degree from Grady. 

What activities are you involved in at Grady/UGA/Athens? I am currently the President of the UGA AdClub and I absolutely love it. I am able to organize bi-monthly meetings with the help of my executive committee by arranging for advertising professionals to come and speak to our students about their experiences in the industry. We also get the opportunity to organize special events for our club members such as advertising agency tours where they get to experience what it's like to work in an actual agency for a day. 

What kinds of internships have you been involved in, and what were your responsibilities? During my time at UGA, I have been involved in a variety of internships and opportunities. I worked as a Public Affairs and Communications intern at Coca-Cola Enterprises where implemented community events in the Atlanta area including the Summer Special Olympics, NFL Falcons Summer Camp, and a Boys and Girls Club Renovation. I also served as an Account Executive for The Red & Black student newspaper where I was responsible for curating, managing and budgeting advertising revenue and created marketing campaigns for local clients. Additionally, this past fall, I directed integral aspects of a networking event sponsored by University of Georgia AdClub and PRSSA, BBDO and Porter Novelli Atlanta called ADPR Connection. And most recently, I was given the privilege of conducting research on the Millennial generation and their use of technology for the PHD Worldwide/Grady Creative Collective.

What were the best parts of your internship experiences? I think that the best part of any internship is the opportunity that it gives you to test your abilities as a professional and to learn about how the industry works from your superiors. During all of my internships, I learned that you have to make the most of every opportunity you are given. By challenging myself and always asking what else I could do, I gained knowledge and insights into the industry that were instrumental in my development as a professional.

What part of your Grady experience (classes, professors, etc.) will you always remember? I will never forget my summer I spent studying abroad at the Cannes Lions Festival of Creativity. For three weeks, I lived in Juan-les-Pins, France and was given the opportunity to participate in an event that most advertising professionals only dream of going to as a student. By attending this celebration of imagination, I was able to go to workshops and seminars that were conducted by CEOs and CMOs of Fortune 500 companies and meet the individuals who created these inspirational campaigns that were seen around the world at agency-sponsored happy hours. 

What advice would you give to someone who is considering pursuing an Ad/PR program? The Grady College of Journalism is a fantastic school that will prepare you for the real world if you take advantage of all of the programs they offer. Be sure to do your research on all of the different opportunities that are available and make a plan so that you can fit all of the things you want to do into your schedule. Also, don't be afraid to talk to your professors and ask for advice. You'll never know what kinds of resources they might have to help you unless you ask.

What are your career goals and interests? Anything that allows for me to combine my love of the advertising industry while being able to utilize and embrace my love of studying human behavior. Ultimately, I think I would love to be either an account manager or work in the strategy and insights department at an advertising agency.

AdPR Alumni Spotlight: Sarah Zagorski

Sarah Zagorski

Sarah Zagorski is a native of Roswell and a 2012 graduate who majored in advertising with a New Media certificate.

What are you doing now and how did you get there? Currently, I work for a strategic advertising agency called Media Storm. Our office is based in SoHo in New York City and I am a Planning Coordinator on 3 major accounts including Connecticut Tourism, Loehmann’s, and a children’s television network, The HUB. I was initially connected with my current boss through a mutual UGA professor we shared (Dr. Karen King, get to know her!) Dr. King was my faculty advisor for a fellowship program I participated in the Spring semester of my senior year with PHD (the agency was recently named AdWeek’s Global Media Agency of the Year).

What is your day-to-day like at your job? (Any interesting projects that you can share with us?) One of the BEST aspects of this job is that no day is the same. Requests and new projects are constantly rolling in which only expedites the learning experience. I am consistently being exposed to innovative methods, thought processes, and challenges that may need tackling that particular day (some of which I never would have expected when I first walked in the door that morning). This means I am NEVER bored and I always leave work feeling an immense sense of accomplishment. In terms of interesting projects in general, one facet of the business I often get to work on is New Business research. The compelling thing about New Business is you have the opportunity to research a product, category, industry, or brand you may not know anything about initially. Also, being able to say you helped lay a foundation that wins your agency a client is pretty cool if you ask me. 

What activities were you involved while in Grady/UGA? Sigma Kappa Sorority, UGA AdClub (Vice president of Fundraising), HSBT (Director of New Business), Barberito’s Franchising, Inc. (Advertising and Marketing Intern).

What part of your Grady experience (classes, professors, etc.) has been helpful in your career today? I have nothing but AMAZING things to say about my experience at Grady, the curriculum and the professors associated with the school. Grady, without a doubt, helped prepare me for my career in advertising and, perhaps more importantly than anything else, helped fuel the passion that I have for this industry. In terms of being the most helpful though, I would have to say my participation in the PHD Creative Collective program was most directly influential to my career today. PHD is a global media agency and my senior year I had the opportunity, along with four other Grady seniors, to participate in a research assignment for the agency to analyze and understand the media habits of Millennials. After compiling our research, the five of us were flown up to the New York PHD office to present our findings in front of about 30 industry executives and some of their clients as well. PHD put me in touch with Dr. King (I never had her as a professor for any classes otherwise) who then put me in touch with my boss at Media Storm, and I certainly have the PHD program to thank for that.

What is your favorite Grady memory? I would probably have to say the Chicago Agency Tour I went on Fall semester my Senior year with AdClub. I had never been to Chicago and the opportunity to experience a new city and visit some of the best agencies in the country (Leo Burnett, Edelman, Digital Kitchen) was such an incredible experience. Just being part of the conversation and having the chance to experience the passion these industry leaders willingly dish out first-hand really made the trip a memorable one for me. 

What advice do you have for current AdPR students?
 - Put in the time to do your research about where you want to end up on the front end, whether that is an agency of three or 3000, try and develop some sense of what you think will fit your personality best (or at least what you want to try out first) before applying to jobs.
-  Don’t be afraid to pick up and leave! Think about what uprooting your life, or staying in the same place will mean long term (a pros and cons list will be your best friend here). Moving to New York City was a HUGE change for me but the personal growth I have experienced because of it in the last six months has been truly incredible. I have learned more about myself and what I want moving forward in my life and in my career than I ever thought I could have.
- Talk to as many people in the industry as possible and don’t be afraid to strike up a conversation. I was literally sitting at a bus stop in Austin, Texas and I noticed the guy next to me had a notepad with an Austin Advertising agency on it. We exchanged emails and just last month I passed on his information to a friend interested in working at his agency. Take some self-directed initiative and reach out to that contact you have been meaning to forever! You never know who will help you land a job!
- INTERN INTERN INTERN! A no-brainer but paid opportunity or not, it’s SO important to jump on any chance you have to get industry experience BEFORE you graduate! (I had 5 internships all together!) Media Storm has a Summer Internship Program!  Feel free to send me your resume and I’ll be happy to share some additional information.
- Make some business cards (Vista Print)! They don’t have to be anything fancy but always good to have. In my experience, being able to hand out a business card to an unassuming industry professional can really speak volumes, especially when it comes to first impressions. (Save the business cards you collect too!
- Lastly, I want to suggest one of the latest books I’ve read: The Defining Decade: Why Your Twenties Matter--And How to Make the Most of Them Now by Meg Jay. Definitely a great read when it comes to 20-something post-grad realities. If you want some really decent advice about work, relationships and how your brain is functioning and developing right now, pick this one up.

Of course, please don’t hesitate to reach out if you have any questions about what it’s like to live and work in advertising in New York City. Grady got me here in the first place, I figure the least I can do is try and give a little back!

Alumni Spotlight: Lexy Farris (ABJ '12)

Lexy Farris

Lexy Farris, a 2012 graduate who majored in mass media arts, is originally from Marietta, Ga. She participated in the PHD/Grady Scholars (2012) program, and now works for PHD Media in Chicago where she currently resides. 

What are you doing now and how did you get there? I am working as an Assistant Strategist for PHD, which a media advertising agency. I work on the Cricket account. I got the job through a fellowship program our agency does with UGA. Last year was its inception and I heard about it when I met Dr. Reichert at the AdPR Connection. He recommended that I should apply to the program, which I did, and ended up being accepted. At the end of the whole process, a recruiter for the company contacted me and asked if I was interested in working for PHD. I applied, had a couple interviews, and ended up landing the role in PHD’s Chicago offices. I got the job about two months after graduation and packed my things and moved out to Chicago to start my career.

What activities were you involved while in Grady/UGA?  I was involved with a few different clubs at UGA. My favorite extra-curricular activity I did was when I was a disc jockey for WUOG where I hosted a show once a week with one of my friends. I was also a member of PRSSA and Di Gamma Kappa.

What is your day-to-day like at your job? (Any interesting projects that you can share with us?) The thing I love about this industry is that every day is different. I usually help to analyze campaign suggestions from our client, check to make sure all of our media is planned to run correctly for each quarter, and things of that nature. I also get to help on presentations we make which is probably my favorite part about the job. We just did a presentation outlining what media is going to look like in 2013 and I really enjoyed doing that. My other favorite projects I have done are when I get to do competitive spending analyses. This gives me the chance to do research about what other companies are doing in comparison to how our client is operating. It makes me learn a great deal about the industry as a whole.

What part of your Grady experience (classes, professors, etc.) has been helpful in your career today? The thing that helped me the most out of all my Grady experiences were all the opportunities I was presented with. Grady is such a prestigious school and so many other students at different universities will never have the leg-up that Grady students get. The professors at Grady were amazing as well. My best professors always worked so hard and were so dedicated to each and every student. I’m glad I took the time to get to know different professors because the advice and help they gave me along the way really was invaluable.

What is your favorite Grady memory? My favorite Grady memory would have to be the Di Gamma Kappa National Association of Broadcasters Banquet. I received an award for an internship that I did and I got to meet Monica Kaufman while I was there.

What advice do you have for current AdPR students? Take advantage of all the opportunities you have in school while you are there. Just make some sort of effort to go to the events Grady has and put yourself out there while you are at it. You might as well because once graduation comes, things do not come to you as easily. Finding a job and networking will be much harder when you don’t have your university to help you along the way. I essentially got this job because I raised my hand during a workshop at AdPR Connection and then I was told about the fellowship opportunity. Now, I live in Chicago, and I have a great job that I love. If someone would have told me 6 months ago that this is what my life would be like I would have never believed them. It is crazy to think that if I never would have just simply raised my hand, none of this would have happened.

PHD Worldwide to Renew Grady Scholars Program for Second Year

PHD Worldwide, a global media and communications agency, is renewing its PHD Media-Grady program for a second year. PHD plans to select five Grady ADPR students to work on a six-month consumer insights project, and graduating seniors are encouraged to apply. Dr. Karen King, Jim Kennedy Professor of New Media in the Department of Advertising and Public Relations, made the announcement about the application process during Thursday's AdPR Lecture Series, which featured Sal Candela, PHD Worldwide's mobile media manager. 

If selected, students will work together on a six-month media project for PHD exploring consumer insights with Dr. King as the Grady supervisor. Participants will be flown to New York City to share their findings with PHD and some of its clients.

Last year's participants explored Millennial consumer behavior and reported their findings to PHD in May 2012. These students have all started their careers in media at places such as Media Storm, Yelp, Turner, ID Media and PHD at offices in Chicago, New York and Arizona and Atlanta.

Grady AdPR graduating seniors interested in media are encouraged to apply by turning in a resume and answers to the following questions to Sophie Barnes in Journalism room 233 by Wednesday, September 12 at 4:00pm.

1. What aspect of media and reaching consumers interests you the most?
2. What NMI classes have you taken?
3. What internships and related experience do you have?
4. How open to working in NYC or Chicago are you after graduation?

Any questions about the application process or the program should be directed to Dr. Karen King.

Sal Candela, Mobile Media Director at PHD/NY to Speak

Mobile media expert, Sal Candela, Mobile Media Director at PHD Worldwide in New York, will speak at the ADPR Lecture Series on Thursday, August 30th at 6:00 p.m. Mr. Candela will be joining us via Skype to discuss "The Era of Mobility." The presentation will be in 148 of the Miller Learning Center.

PHD Worldwide is a global media agency that is part of the Omnicom Group.