Reid & Grady Grads Win Outstanding Paper Award

Congratulations to Dr. Leonard Reid, professor of advertising in Grady College. A piece written by Dr. Reid along with two Grady grads, Denise DeLorme (Ph.D. ’95, MA ’91) and Jisu Huh (Ph.D. ’03, MA ’00), and Soontae An (Kansas State) was chosen as an Outstanding Paper Award Winner at the Literati Network Awards for Excellence 2011. Published in the International Journal of Pharmaceutical and Healthcare Marketing, the paper entitled “The state of public research on over-the-counter drug advertising” discussed the importance of revisiting the content, processes and effects of OTC drug advertising.

Future ADPR Faculty Member Research Featured in Stanford Report

In-coming Grady faculty member, Dr. Sun Joo (Grace) Ahn's dissertation research in Stanford's Virtual Human Interaction Lab was recently featured on the National Public Radio Marketplace Tech Report and in the Stanford Report. She will be will be joining the Grady College faculty this fall and bring her research in virtual reality with her.

Her research focuses on how virtual reality influences behavior. Ahn’s recent studies examined how participants responded to the experience of cutting down a tree in a virtual environment impacted their use of paper products. As quoted in the article, Ahn reports that her dissertation research found that “virtual reality can change how people behave.” Her findings revealed the people felt more responsible for damage when they participated in the virtual experience of cutting down the tree.

You can hear the "Marketplace" report featuring Dr. Ahn's research here:

http://marketplace.publicradio.org/display/web/2011/04/14/tech-report-virtual-reality-alters-real-world-behavior/

You can view a video about the lab and research here:

Ahn did her undergraduate work at Seoul National University, receiving a two bachelor’s degrees in Communication and Business Administration. She completed her doctoral degree from Stanford University this spring.

AdPR Global Connections Program

Dr. Dean Kruckeberg (APR, Fellow PRSSA) and Dr. Ashli Stokes (Co-Author of Global Public Relations: Spanning Borders, Spanning Cultures) from the UNC-Charlotte Center for Global Public Realtions will be in Grady on Tuesday, April 26th to participate in the first AdPR Gobal Connections Program. They will be attending classes on Tuesday morning and will give a presentation, "A Trajectory of Public Relations: Global Challenges in the 21st Century," opened to all Grady students at 2:00 p.m. in room 141 of the Tate Center.

The presentation will be followed by a panel discussion on Global AdPR featuring Grady faculty members Dr. Jooyoung Kim, Dr. Carolina Acosta-Alzuru and Dr. Dean Krugman.

Wieden + Kennedy Creatives Visit Grady

Grady grads Jason Kreher and Tatum Shaw of Wieden + Kennedy visited Grady College on April 5th to talk about their experiences as senior copywriters. Kreher has worked on campaigns for well-known clients like Jaguar, Clearasil, Volvo, and Partnership for a Drug Free America while Shaw has created ads for top brands like Coca-Cola, Nike, Target, and Starbucks.

Both spoke to several classes and a group in the Drewry room about their paths to becoming senior copywriters at W+K and gave some valuable advice for Grady students entering into the advertising industry. Shaw went to the Creative Circus after graduating and says that in the ad world, you need learn to take criticism well because it is something you face every day. Kreher took a different route after school, spending some time in Italy before moving to New York City to find a job. His advice is to have fun now because you may never another chance in life to do what you want.

PRSSA wins S.O.A.R award for PR Workout event

Congratulations to PRSSA at the University of Georgia for winning a Student Organization Achievement and Recognition (S.O.A.R.) award for Outstanding Campus Event. This award, given to the organization that showed exemplary skills in the development, promotion, and execution of an event, was granted to PRSSA for their annual PR Workout. This past PR Workout was the largest in the group’s history with more than 200 students from a variety of campus organizations in attendance. Attendees were able to attend multiple sessions in which panels discussed ways that students can use different aspects of public relations in their own student organizations.

Large Grady Presence at AAA Conference

Many Grady faculty members, students and alums were in attendence at the annual American Academy of Advertising conference in Mesa, AZ--April 7-10. Faculty in attendance were Karen King, Dean Krugman, Len Reid, Tom Riechert, Elli Roushanzamir and Spencer Tinkham. Grad students included Taehyun Baek, Hojoon Choi, Kyeongsuk Kim, Jay Hayes, and Mina Lee. Also pictured here are some of the many Grady alums in attendance including Denise DeLorme, Eric Haley, Jisu Huh, Margie Morrison and Hye Jin Yoon as well as former faculty members Wendy Macias and Larry Soley.

Bateman Team Earns Honorable Mention

Congratulations to Grady's 2011 PRSSA Bateman Competition Team, which received an honorable mention for its "Live Financially" campaign. In the past six years, our teams have received four honorable mentions and two national championships. This team did a great job of upholding the tradition! Team members were Mamie Cargile, Marah Lidey, Kate Mischaikow, Kaylea Notarthomas, and Katie Dean Williams, and they were advised by Kaye Sweetser.

Turner Research Visits ADPR at Grady

Grady Graduate Jason Boyd (MA 2003) returned to Grady on April 5th to talk to students in Dr. King's graduate and undergraduate media planning classes. Jason is a Corporate Research Project Manager at Turner Broadcasting in Atlanta. He talked about the kind of research Turner does and specifically what his role is in the Corporate Research Department. He also dispelled some common beliefs about the adoption rate of 3D TV by consumers. In addition, Jason shared his story of his job search after graduation.

Dr. A is Keynote Speaker at Global Feminist Conference

Dr. Carolina Acosta-Alzuru was the keynote speaker at the Global Feminist Media Studies Conference at the end of March organized by the Institute of Communications Research at the University of Illinois-Urbana.

The title of her presentation was: “She’s too harsh and opinionated:” The transgression of femininity in Venezuelan telenovelas.

ABSTRACT:
For over a decade, Venezuelan telenovelas have been her preferred locus to study the links between media, culture and society. This paper focused on her investigation of writer Leonardo Padrón, whose television work breaks with the traditional telenovela rosa mold, without disregarding the genre’s enduring codes. Furthermore, in a country still dominated by the twin ideologies of machismo and marianismo, gender issues are one of the staples of Padrón’s telenovelas. In particular, he often includes female characters that represent a transgression of Venezuela’s limiting and limited definition of femininity. The paper examines the production, representation and reception of these characters. In addition to teasing out the nuances of their encoding and decoding, and the perennial tensions between the commercial requirements of the genre and its potential to deliver gender-related messages, and analyzes whether Venezuelans’ reception of such characters has evolved through the years.

Congrats to new ADPR Phi Beta Kappa members!

Congratulations goes out to the newest ADPR students admitted the Phi Beta Kappa!

Phi Beta Kappa is the oldest and one of the most prestigious undergraduate honors organizations in America. Only 270 colleges and universities have a chapter.

Monica Cresse (Advertising/Spanish)

Joshua Delaney (Advertising/Theatre)

Lia Catherine Conrad (PR/Speech Comm)

Sara Fon (PR/Spanish)

Michael Harris Gray (PR/Economics)

Rebecca Holton (PR/Spanish)

Lauren Locher (PR/Spanish)

Kaylea Notarthomas (PR /Psychology)

Erin Elizabeth Racher (PR/Psychology)

Kathryn Simpson (PR/English)

Erin Wilson (PR/Psychology)

Jamie Woodhead (PR/French)

Madison Ave Creative Director Visits Grady

Sponsored by the Advertising Education Foundation, Grey Advertising creative director Mark Fina visited Grady College March 29 and 30 to speak about his work in the beauty and fashion side of advertising. Tuesday, he spoke to AD Club on the topic, “Advertising in the Beauty and Fashion Industry-Cover Girl Case Study”. Wednesday, Fina showcased his work to Grady students and faculty during a reception in the Drewry room.

From Mark Fina

As head of EricssonFina and the beauty and fashion guru of Grey Advertising, He has experience working with top brands like Hugo Boss, Fendi, Revlon, Almay and L’Oréal. For several years now, Fina has worked closely with the COVERGIRL brand in its advertising and in launching new products. In his talks, Fina addressed the importance of using celebrity talent that matches the brand’s image. He also discussed his part in COVERGIRL’s move to using celebrities like Queen Latifah and Ellen DeGeneres in its advertising because they are relatable to COVERGIRL’s target audience.

From Mark Fina

More about Fina's visit on the ADPR page.